Strategic Planning

Course Overview

If you and the people who work with you don’t understand where the company is going, they may all develop their own priorities and actually prevent you from getting where you need to be. Part of getting everyone on board is creating a strategic plan complete with the organization’s values, vision, and mission. Then, there’s the challenge of bringing these principles to life in a meaningful way that people can relate to. This course will help you describe what you want to do and get people where you want to go.

Learning Objectives

After you complete this course, you will be able to:

  • Identify the values that support the company
  • Define the vision for the company
  • Write a mission statement that explains what the company’s purpose is
  • Complete meaningful SWOT analyses
  • Apply tools and techniques to create a strategic plan that directs the organization from the executive to the front line
  • Implement, evaluate, and review a strategic plan
  • Identify how related tools, such as the strategy map and balanced scorecard, can help you develop a strategic plan

Module 1: Course Overview

Module 2: Understanding Strategic Planning

What it Does

Making Connections

Pyramid Structure

Module 3: Identifying Our Values

Pre-Assignment Review

Creating Value Statements

Module 4: Designing Our Vision

The Vision Process

Defining Your Vision

Module 5: On a Mission

Defining Your Mission Statement

Designing a Mission Statement

Module 6: Performing a SWOT Analysis

What is a SWOT Analysis?

Individual Analyses

SWOT Ratings

Module 7: Setting Goals

Fitting into the Plan

Goals with SPIRIT

Getting Into It

Module 8: Assigning Roles, Responsibilities, and Accountabilities

Who Does What and When?

Establishing Priorities

Problem Solving in Action

Module 9: The Full Picture

Module 10: Gathering Support

Who Reviews the Plan and How

Putting It into Practice

Module 11: Making the Change

Getting Ready

The Three Phases

Insights

Control and Change

Module 12: How Does It Look?

Presenting Your Ideas

Creative Considerations

Module 13: Getting There

Planning for Problems

Making it Great

Sample Strategy Map

Sample Balanced Scorecard

Module 14: Mocking Up the Process

Module 15: Personal Action Plan

Price: $275

This Course includes:

   Text-based content

   3 Weeks