What is Our Business?

When you establish your business, you may be planning every step and thinking everything through carefully, or you may jump in and start first because the opportunity is there and you want to act now, organizing as you go. If you are one of the organizing as you go set, you have to get strategic very quickly. You should also realize that some things will make your accountant more frustrated than others!

Getting organized and strategic quickly means that you are able to keep your focus on your business growth, rather than reacting to things around you and potentially missing out on some opportunities. In deciding what your business is, you will need to answer several questions. You also need to be able to describe your products and services very clearly; no one is going to buy from you if you cannot describe what it is that you sell. (Note that for ease of reading, we will refer to services that are offered as a product, rather than saying products or services over and over.)

Some people will be opposed to the thought of selling, but the truth is that if you do not sell your products, you will not be in business very long. If you do not feel that you are a strong salesperson, or you have never sold anything in the past, keep in mind that there are professional salespeople who can help you reach your goals.