Learning Objectives

After you complete this course, you will be able to:

• Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
• Keep your event on budget
• Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
• Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
• Create an atmosphere of service that delegates will remember
• Select speakers and a master of ceremonies to add impact to your event
• Create a diversity plan
• Evaluate the process once it’s all wrapped up